Generative AI — Tiger's Eye

Generative AI Statement

For us, AI is not a replacement for human creativity but a complement that enhances our capabilities.

The creative and marketing function is a dynamic organism, continually evolving as we adapt to new technologies and innovations.

At Tiger’s Eye, we embrace this evolution with confidence, always learning and incorporating the latest advancements to enhance our services.

By staying at the forefront of technology, we ensure that our creative solutions are innovative, impactful, and efficient.

We view generative AI as a new, powerful addition to our toolkit, much like Technicolor film, CGI, the Macintosh, or Adobe Photoshop was when they first emerged.

It allows us to be more efficient and innovative while ensuring that human talent remains at the heart of every exceptional brand and experience we touch.

A Typical Tiger’s Eye Gen AI Workflow

Here are a few examples of how we might leverage gen AI to reduce client costs, shrink SLAs, and improve the quality of creative deliverables:

Chat GPT can help UX and copywriters to ideate, stay within character limits, localize copy, and support developer documentation needs.

Lovo.ai assists with work-in-progress voiceover to make video editing processes more efficient. It helps our clients envision how a script will come to life in post-production.

Adobe Firefly saves visual designers, illustrators, and photographers time by shortening creative tasks such as texture generation or image expansion.

What’s your vision?

Woman and LGBTQ+ Owned Business